Resources + Insights

I’ve been saying this for years, and I still believe it: every act is a marketing act.

A focused giving effort, whether it’s a single day or a week-long campaign, can do more than raise money. It can energize a school community, boost participation, and build pride in your mission. When done well, it becomes a celebration of generosity that engages parents, alumni, faculty, and ...

When it comes to admissions, your school’s best advocates are often already in your community. Parents, alumni, faculty, staff, and coaches are the people who can share authentic stories and create connections with prospective families in ways no marketing campaign ever could.

If you are part of a small advancement team at a Catholic school, chances are you wear many hats. Enrollment, fundraising, alumni relations, marketing, events, the list never ends. With so much to juggle, it is easy to feel stretched thin. The good news is that you do not have to do everything at ...

One of my favorite movies is the cult-classic, coming-of-age film, Scent of a Woman. One of the film’s most iconic moments centers on the headmaster’s brand-new Jaguar—a gleaming perk of his prestigious position. To the students, the car is both a symbol of authority and a reminder of the ...

Every Catholic school has a story: a living, breathing personification of its mission. It’s more than a list of facts or achievements. It’s who you are, what you value, and the unique spirit that sets your community apart.

Board members can be a school’s greatest asset or its greatest challenge. Some boards are so engaged they drift into micromanagement. Others struggle to stay involved beyond a few annual meetings. In both scenarios, school leaders often ask: How can I build a board that contributes meaningfully and ...

Catholic schools have long been celebrated for their academic rigor, spiritual formation, and commitment to service. But what happens after graduation? How do we truly measure the enduring value of a Catholic education? At Partners in Mission, we believe the answer lies beyond diplomas and test ...

When school leaders think about improving their institutions, the focus often lands on strategic plans, new programs, or ambitious enrollment goals. But as Jim Collins famously notes in Good to Great, strategy comes second. First, you need the right people on the bus. In Catholic schools and across ...

The world of Advancement is evolving. The best time to start a planned giving program was twenty years ago. The second best time is today. Now is the time to get in the game. Over the next few decades, financial experts anticipate that more than $80 trillion will be transferred from one generation ...

A strong social media presence is more important than ever - and it takes more than just the occasional post. To truly connect with your community and attract new families, Catholic schools must strategically blend organic and paid social media efforts.

In Catholic schools, one of the most effective tools for enrollment growth isn’t found in advertising budgets or elaborate campaigns—it’s the power of parent-to-parent connection. The Parent Ambassador Program, first launched in the Archdiocese of Chicago, channels this energy into a structured, ...

In today’s competitive educational landscape, retaining students is just as critical as recruiting them. Strategic Enrollment Management offers a comprehensive approach to managing the entire student journey from initial inquiry to graduation. As Catholic school leaders, understanding and executing ...

The strength of a Catholic school is deeply rooted in the strength of its board. A highly competent, mission-driven board not only provides critical governance but also brings vision, strategy, and sustainability to the school community.

"People don't care how much you know until they know how much you care." -Theodore Roosevelt.

As we celebrate Veterans Day, Catholic schools have a unique opportunity to reflect on and honor the sacrifices of our nation's veterans. This day of gratitude reminds us of values that resonate deeply with Catholic education: service, commitment to others, and a dedication to a higher purpose. We ...

If your school’s Vision is its ultimate destination, and the Mission is the daily work that drives you forward, then the Strategic Plan is the map that guides your journey. But before the journey can begin, you need a well-defined Strategic Planning Process.

Happy New Year! Have you set your New Year's resolutions yet? Like many, you may be focusing on personal health—exercising more, eating better, or cutting back on indulgences. These are excellent ways to enhance your well-being.

Strategic Planning: The Key to Transforming Catholic Schools

As we navigate the registration season for the upcoming 2025-2026 school year, our Catholic schools across the country are focusing not only on attracting new families but also on retaining current ones. Retention efforts in our Catholic schools go beyond mere administrative tasks; they embody our ...

Finding the right leader for a Catholic school is about more than qualifications and experience—it is about true mission alignment, spiritual and operational leadership, and a deep commitment to continuing excellence in Catholic education. While you may attempt to handle the hiring process on your ...

In today’s digital landscape, an engaging video can be one of the most impactful ways to tell your school’s story and connect with your community. However, the process doesn’t have to be expensive or complicated. With a bit of creativity and some budget-friendly tools, you can create a compelling ...

It’s the start of the school year! Need Volunteers? How to Get the Rights Ones, Manage Them and Keep Them

As Catholic schools continue to pursue growth in an ever-evolving educational landscape, one constant remains: the need for exceptional leadership. Whether it's a principal, head of school, president or superintendent, attracting mission-driven and qualified candidates is crucial for long-term ...

In times of economic uncertainty, Catholic school leaders understandably begin to worry - Will donors pull back? Will giving slow down? Should we pause our campaigns?

In the time it takes for you to read this post you could have reached out to a donor, volunteer, or potential benefactor (but keep reading!).

At Partners in Mission, we have found one tool consistently effective at inspiring generosity and strengthening donor relationships: the Proof Letter.

As a “seasoned” Admissions professional, I often liken my journey in this field to “batting for the cycle” in baseball. For those unfamiliar with this term, it refers to the achievement of hitting a single, double, triple, and home run in a single game.

Every fall, Catholic schools across the country buzz with activity as we welcome families and prospective students for open houses, tours, and visit days. It is the season of hope for enrollment management teams—a time to showcase our school's values, mission, and community. The warmth of the ...

How to find a "partner in mission" for the journey, not just a moment-in-time consultant

Helping you to discern when outside guidance can help you multiply your mission and your return on investment.

As Catholic school leaders, you are called to be stewards of mission and resources. Growing your annual fund is not just about asking for more, it’s about asking smarter. One of the most effective strategies to boost your results is segmentation: the art and science of knowing your donors deeply ...

If you’ve ever felt the pull of competing priorities in running a school, you’re not alone. It’s easy to get stuck in the day-to-day—keeping the lights on, solving immediate problems, and putting out fires. But what if there was a way to rise above the noise and look ahead with clarity and purpose? ...

Catholic education has long been recognized as a transformative force, fostering academic excellence while nurturing the soul. Rooted in the teachings of Christ, our Catholic schools offer students a holistic approach to education that emphasizes the integration of faith, moral character, and ...