Annual Fund Segmentation and Analysis Program © 

Smart marketers and fund raisers today know and appreciate the value of segmentation.  Partners in Mission applies segmentation to your database to target the messages and requests for support to your donors in ways that will generate the highest number of gifts as well as the optimum amount of gifts to your annual fund.  Your donors respond to their areas of interest while you come to appreciate the significant gains in your annual fund results.  Through segmentation and strategic annual fund planning, our experience shows that gains of 50%, 75%, 100% and more in the first year and beyond are entirely possible.